Love this campaign by Love (BTW, wish I had that name)! Such a clever idea and so well executed. It is one of those projects, I wished I had thought of to do or at least have been a part of. Each of the pieces are so well thought out to the book in which it is representing. There is such a great attention to details. In particular the way the nail polish colors complements the covers. Another great detail are the accessories within the series especially the woman with the head wrap reading the Invisible Man (I think it is...). Simply Genius ♥
"When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas." ~Love Agency
via Black *Eiffel
No comments:
Post a Comment